What Is A Good Unique Open Rate?

What is a good open rate?

If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%.

Your average click-through rate should be about 2.5%.

Your average click-to-open rate should be between 20-30%..

What is unique open rate?

3. Unique Open Rate. Your unique open rate in a given email campaign is the total number of unique recipient email opens divided by the number of emails delivered in the campaign. That means that if one of your customers opens a given campaign five times, it only counts as one unique open, but five total opens.

How do you increase open rate?

Here’s the key points for you to take away and use the next time you send an email to increase email open rates:Use 6 to 10 words in your subject lines to get the best open rate.Send your email campaigns during the work day and after lunch.Personalize subject lines with the reader’s name.Use a recognizable sender name.More items…

What is the difference between open rate and click to open rate?

Clickthrough Rate (CTR): the number of people who clicked on your message’s link as measured against the total number of emails. Click-to-Open-Rate (CTOR): the percentage of subscribers who clicked something in the email as related to the total number who opened it.

Why is my open rate so low?

Age of list – One reason for low open rates could be the list you are sending to is old/outdated. It may be that the contacts on your list have since closed down those email addresses and moved on to newer ones. If this is the case, there isn’t much you can do because those contacts are no longer able to be reached.

What are unique opens?

Unique Opens: It indicates how many Subscribers opened your Email, no matter how many times they did it. Total Opens: They represent the full amount of times your Email was opened, whether it was by the same Subscriber or not.

What is a good click through rate?

The average CTR in AdWords is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good AdWords click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network.

What is a good email open rate 2020?

Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.

How is unique open rate calculated?

To determine the open rate for an email campaign, the number of unique opens is divided by the number of emails sent, minus those that bounced.

How do I get someone to open my email?

7 ways to get people to open your emailsLead with a benefit. If your subscribers know they stand to benefit from you, it gives them an incentive to open your emails. … Create curiosity. … Borrow credibility from a well-known source. … Sell speed. … Be newsworthy. … Admit your mistakes.

What are unique clicks?

Unique Clicks: Represents how many Subscribers clicked on your links. So, if a Subscriber clicked on your links more than once, the Unique Clicks Indicator will count that actions as one instead of two.

What does clicks per unique opens mean?

Click per Unique Open rate gives you the percentage of unique subscribers who opened your campaign and clicked on the link inside, at least once.

How accurate is Mailchimp open tracking?

Because open rate tracking relies on images, it isn’t 100% accurate. If a subscriber’s email client has images turned off, the tracking image won’t load, and their campaign won’t register as opened. Mailchimp reduces this margin of error by factoring in click-throughs with open rates.

How is open rate calculated?

How do you calculate email open rate? For example, if you send out 10 emails and 2 of them bounce, the number of delivered emails becomes 8. If, out of those emails, 4 are opened, your open rate is then 4/8 = 0.5. Multiplying that by 100 gives you an email open rate of 50%.

What does click to open rate measure?

The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. This number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action.

How do I increase my click through rate?

9 ways to improve Google Ads CTR (click through rate)Improve your Quality Score. … Use the best ad extensions. … Utilise smart bidding strategies. … Test different ad types. … Write compelling ad copy. … Create tightly themed keyword groups. … Split test advert copy. … Highlight pricing in ad copy.More items…•

What is the difference between total Opens and unique opens?

Total opens represent the sum total of all opens for the campaign. Unique opens represent the number of unique individuals that opened the email. For example, if your email is opened by a particular recipient 15 times, that would count towards your totals as 15 total opens and 1 unique open.

What are unique email opens?

A unique open is how many people have opened your email. So the difference is you could have 200 opens on an email but only 10 people have opened it 10 times. Or you could have 200 opens and 200 people had opened it. Example: Contact A opens the email 5 times.