What Is Apple’S Brand Personality?

What are the 12 brand archetypes?

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

Let’s take a look at a few examples: The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth..

Is Apple better than Samsung?

Though both stocks trade below overall average market multiples due to their reliance on hardware, which Wall Street values lower than software, Samsung is clearly cheaper Apple. However, both companies have excellent balance sheets and also pay out healthy dividends to investors.

What is the motto of Apple?

Think Different“Think Different” is one of the most recognizable slogans of the 21st Century. The idea was first introduced in the 1997 TV commercial. “Think Different” is still on Apple product today, 23 years after the TV debut.

What is Starbucks brand personality?

STARBUCKS- Personality STARBUCKS demonstrates a “persona” that extends well beyond their brand’s functional benefits.  Starbucks is outgoing, youthful, personable, and friendly…a refreshing escape, freshness, warmth, and comfort.

What is Nike brand message?

Protecting the Future of Sport. We believe in a fair, sustainable future—one where everyone thrives on a healthy planet and level playing field. Learn how Nike is using the power of sport to move the world forward.

Why is Nike so successful?

By offering more products to more people, in more markets than any other sports company, they are able to capture a far greater market share of the market than any other company. Like most leaders in the market, Nike values the consumer and the importance of providing a quality product.

What is a brand personality?

Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.

What makes Apple a great brand?

One of the biggest reasons people love Apple is because they feel like their lives will be substantially improved by their products. Their products are powerful yet inclusive. They make our lives easier while making us feel like part of a group that is sleek, stylish and elite. Trust is key.

How brand personality is created?

Your brand personality is the human component of your brand. It is made up of emotional traits and behaviors that are consistent over time. Where your brand identity is the overall message of your brand, your brand personality is the emotional ways through which that message is transmitted.

How do I know my brand personality?

How to Find Your Brand PersonalityA brand personality is something that your customers can relate to. … Start With Your Target Personas – As a brand, your voice must be distinctive. … Image Superstardom – Think of your brand as a celebrity. … Ask the Team – Ask your team to choose five adjectives that describe your brand the best.More items…•

What defines a good brand?

A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition and USP, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.

What makes Apple unique?

Geeky engineers are dazzled by the technology at their disposal and often create something because they can. But Apple’s approach is quite different. … And Jobs was the chief “user” of Apple products when he was alive. All of Apple’s products are based on the fact that Jobs represented the real customer.

Is Apple a luxury brand?

Apple is a premium brand, which costs slightly more than some mass market brands, but the difference is not so much to make a class difference. … It is a “luxury” brand because people are willing to pay a premium for the products. In the US, “middle-class people” are the model consumers of “luxury” products.

What are the 5 brand personalities?

Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

What is Nike’s brand personality?

Brand personality examples: Nike brand personality Commonly associated with “ruggedness” and excitement, Nike has been a leader in the world of athletic performance apparel and shoes for decades. The “rugged” aspect of its personality is pretty obvious.

What makes Nike unique?

Nike is good at a lot of things: manufacturing quality shoes; supplying equipment and gear for many professional and collegiate athletic teams; and making a ton of money. But where the company truly excels is its marketing. Nobody does branding quite like Nike.

What is a brand voice?

Brand voice refers to the personality and emotion infused into a company’s communications. It encompasses everything from the words and language you use, to the personality and image your marketing assets aim to invoke.

What is Apple’s brand strategy?

Apple has a branding strategy that focuses on the emotions. The starting point is how an Apple product experience makes you feel. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

How is Apple so valuable?

Apple’s stock has been on a tear since 2019, more than tripling from its $150 price in January of that year, driven by anticipation for upgrades to 5G devices and strong demand for the iPhone 11. Apple’s surge and increasingly diversified profits are the primary driver of its new valuation.

What is Apple’s brand purpose?

Apple’s purpose is simply “To empower creative exploration and self-expression.” According to a recent Forbes article, “Apple is the world’s most valuable brand for the seventh straight year, worth $170 billion by Forbes’ count and 67% more than second-ranked Google.

What is the brand personality of Coca Cola?

The dominant brand personality for Coca Cola was excitement. Based on paired samples t-test result, it showed that the personality dimensions of sincerity and ruggedness of Coca Cola would be transferred to the consumer but the dominant personality of Coca Cola (excitement) and other two personalities would not.