What Is Consumers Buying Behavior?

What is an example of consumer behavior?

Example- A study of consumer behaviour will reveal what kind of consumers buy computers, would they buy for home and personal use or for office, what features they look for, what benefit do they seek including post-purchase service, how much they are willing to pay, how many they are likely to buy, are they waiting for ….

What are the 4 types of customer buying behavior?

There are four main types of consumer behavior:Complex buying behavior. This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. … Dissonance-reducing buying behavior. … Habitual buying behavior. … Variety seeking behavior.

What factors affect consumer buying behavior?

3.2 The factors which influence consumer behaviourPsychological (motivation, perception, learning, beliefs and attitudes)Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)Social (reference groups, family, roles and status)Cultural (culture, subculture, social class system).

What are the 4 market behaviors?

Consumer behaviors can be grouped into four key categories: awareness, preference, engagement and advocacy. Each of these stages is important to the marketer.

What are the 7 types of consumers?

Each one has unique traits, but it is important to note that your customers can be a combination of these seven types of customers.Loyal customer. This is your most important customer. … Need-based customer. … Impulsive customer. … New customer. … Potential customer. … Discount customer. … Wandering customers.

How does age affect consumer behavior?

Age is an important demographic factor that affects consumer behavior. As people grow, their needs change. Similar changes come to their buying decision making patterns. … Age does not just affect buying behavior, it is also an important factor affecting market segmentation and marketing strategy.

What are the five stages of the consumer buying process?

5 steps to understanding your customer’s buying processProblem/need recognition. This is often identified as the first and most important step in the customer’s decision process. … Information search. … Evaluation of alternatives. … Purchase decision. … Post-purchase behaviour.

What is consumer behavior and why should I care?

It is a study of the actions of the consumers that drive them to buy and use certain products. Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product.

What is buying Behaviour?

Buying Behavior is the decision processes and acts of people involved in buying and using products. Need to understand: why consumers make the purchases that they make?

Why do customers make purchases?

Customer wants, needs, desires, and preferences are internal influences that drive purchasing decisions. Hunger, health reasons, boredom, or a desire to travel are all internal influences. Customers make buying decisions based on their gender, age, location, education level, and family, among many other factors.

How do you identify consumer behavior?

To identify buying behaviors, find out as much as you can about the people who buy your product or service: including their attitudes towards consumerism, beliefs, purchasing patterns, and behaviors. Define who isn’t a prospect for your product.